. Allow for a broader study, involving a greater number of subjects, and enhancing the generalisation of the results.
. Can allow for greater objectivity and accuracy of results. Generally, quantitative methods are designed to provide summaries of data that support generalisations about the phenomenon under study. In order to accomplish this, quantitative research usually involves few variables and many cases, and employs prescribed procedures to ensure validity and reliability.
. Using standards means that the research can be replicated, and then analysed and compared with similar studies.
. Personal bias can be avoided by researchers keeping a 'distance' from participating subjects and employing subjects unknown to them.
Disadvantages
. Collect a much narrower and sometimes superficial dataset.
. Results are limited as they provide numerical descriptions rather than detailed narrative and generally provide less elaborate accounts of human perception.
. The research is often carried out in an unnatural, artificial environment so that a level of control can be applied to the exercise.
. Preset answers will not necessarily reflect how people really feel about a subject and in some cases might just be the closest match.
Summary
This type of research will help my short film review because i will need to analyse this type of research to understand what the general opinion of a film is. This is effective because it will make me look like i know what the general opinion of the film is. It is important to short films because they would need this research to find out what type of short films people like. This is effective because it could lead to a great short film.
Reference
http://archive.learnhigher.ac.uk/analysethis/main/quantitative1.html- taken from analyse this a information website, on 9/12/15.
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