This advert is a positive advert because it is suggesting instead of being annoyed that you have had 140 calories, that you look on the brighter side by saying their are happy calories. This is effective because it is positive media and it promotes Coca Cola as a happy company which can increase sales and revenue for the company.
This is a negative advert for Think and it is about how she was on the phone with her husband while he was driving therefore it lead to his death because he crashed. This is a negative advert because it is directly blaiming the wife for the husbands death and it is suggesting that if she just waited till he got home then his husband will not be dead. The messege for this advert is to not call someone while they are driving.
This apply's to short film because if i want to reflect my review in a positive light then I will use a positive advert but if I want it in a negative light then I will use a negative advert.
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